{"id":409,"date":"2025-10-28T14:56:35","date_gmt":"2025-10-28T14:56:35","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=409"},"modified":"2025-10-29T11:25:40","modified_gmt":"2025-10-29T11:25:40","slug":"more-sailing-kampanj","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/more-sailing-kampanj\/","title":{"rendered":"More Sailing | Kampanj"},"content":{"rendered":"<p class=\"p1\"><strong>Utg\u00e5ngspunkten<br \/><\/strong>Uppmuntra den st\u00f6rsta gruppen semesterresen\u00e4rer, de som reser med charter, att uppt\u00e4cka och \u00f6verv\u00e4ga seglingsresor som ett sp\u00e4nnande nytt alternativ f\u00f6r sina semestrar.<\/p> <p class=\"p1\"><strong>Insikt<br \/><\/strong>Rapporter fr\u00e5n resebranschen visar att de flesta charterresen\u00e4rer tenderar att \u00e5terv\u00e4nda till samma resort \u00e5r efter \u00e5r. Samtidigt uttrycker de en djup \u00f6nskan om en semester som \u00e4r b\u00e5de unik och sp\u00e4nnande. M\u00e4nniskor \u00e4r oroliga f\u00f6r att deras semester ska bli en d\u00e9j\u00e0 vu-upplevelse. En paradox som gav upphov till v\u00e5r kreativa id\u00e9.\u00a0<\/p> <p class=\"p1\"><strong>Id\u00e9n<br \/><\/strong>I tre filmer som utspelar sig p\u00e5 en typisk charteranl\u00e4ggning, med en subtil och humoristisk ton, f\u00e5r vi lyssna in p\u00e5<strong>\u00a0<\/strong>ett par under deras sjunde consecutive charterresa till samma anl\u00e4ggning. Det \u00e4r uppenbart att de b\u00e5da tror att deras partner verkligen njuter av det h\u00e4r, \u00e4ven om de sj\u00e4lva skulle f\u00f6redra att g\u00f6ra n\u00e5got annat och mer sp\u00e4nnande.<\/p> <p class=\"p1\"><strong>Genomf\u00f6randet<br \/><\/strong>Kampanjen lanserades online i alla europeiska l\u00e4nder, best\u00e5ende av tre filmer som skildrar den typiska chartersemestern och de episka seglingsresor som More Sailing kan erbjuda.<\/p>","protected":false},"excerpt":{"rendered":"<p>Utg\u00e5ngspunktenUppmuntra den st\u00f6rsta gruppen semesterresen\u00e4rer, de som reser med charter, att uppt\u00e4cka och \u00f6verv\u00e4ga seglingsresor som ett sp\u00e4nnande nytt alternativ\u2026<\/p>\n","protected":false},"author":1,"featured_media":370,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-409","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"More Sailing","case_title":"Varum\u00e4rkeskampanj","hero_media":375,"details":"<p><strong>Regiss\u00f6r och producent <\/strong>Kalle Breitholtz<br><strong>Foto<\/strong> Leo Aadland<\/p>","graphics":[375,373,376,374]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=409"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/374"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/376"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/373"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/370"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}