{"id":410,"date":"2025-10-28T14:56:31","date_gmt":"2025-10-28T14:56:31","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=410"},"modified":"2025-10-29T11:26:08","modified_gmt":"2025-10-29T11:26:08","slug":"more-sailing-visuell-identitet","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/more-sailing-visuell-identitet\/","title":{"rendered":"More Sailing \/ Visuell identitet"},"content":{"rendered":"<p><strong>Bakgrund<\/strong><br \/>More Sailing \u00e4r ett resef\u00f6retag som skapar unika seglingsupplevelser runt om i v\u00e4rlden. Deras passion ligger i att erbjuda of\u00f6rgl\u00f6mliga \u00e4ventyr till sj\u00f6ss, fr\u00e5n avslappnad semestersegling i Medelhavet till utforskningar \u00f6ver hela Karibien.<\/p> <p><strong>Utmaning<\/strong><br \/>Positionera varum\u00e4rket More Sailing i linje med deras expansion till nya marknader och m\u00e5lgrupper. Inspirera en bredare publik och attrahera nya kunder samtidigt som man f\u00f6rdjupar kontakterna med befintliga seglingsentusiaster.<\/p> <p><strong>Kreativ<\/strong><br \/>Med v\u00e4gledning av v\u00e5r strategi och positioneringsramverk gav vi varum\u00e4rket en fullst\u00e4ndig kreativ makeover. En ny logotyp, en signaturmonogram, en f\u00e4rgpalett inspirerad av havet, typografi och illustrationer \u2013 varje del designad f\u00f6r att g\u00f6ra varum\u00e4rket synligt och ber\u00e4tta sin historia.<\/p> <p><strong>Leverans<\/strong><br \/>En solid varum\u00e4rkes- och positioneringsplattform baserad p\u00e5 omfattande forskning om befintliga och nya marknader. Den nya positioneringsplattformen skiljer More Sailing fr\u00e5n konkurrenter och klarg\u00f6r kommunikationsbehoven under hela kundresan.<\/p> <p>En omfattande visuell identitet och varum\u00e4rkesriktlinjer. Den nya identiteten rullades ut \u00f6ver tryckmaterial, digitala kanaler, eventgrafik, varum\u00e4rkesmerchandise och webbplatsen.<\/p> <p><strong>Resultat<\/strong><br \/>En grund f\u00f6r sammanh\u00e5llen kommunikation som antogs av hela f\u00f6retaget, tillsammans med en ny och inspirerande visuell identitet som f\u00e5ngar andan av vad More Sailing g\u00f6r b\u00e4st \u2013 of\u00f6rgl\u00f6mliga seglingsresor.<\/p>","protected":false},"excerpt":{"rendered":"<p>BakgrundMore Sailing \u00e4r ett resef\u00f6retag som skapar unika seglingsupplevelser runt om i v\u00e4rlden. Deras passion ligger i att erbjuda of\u00f6rgl\u00f6mliga\u2026<\/p>\n","protected":false},"author":1,"featured_media":343,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-410","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"More Sailing","case_title":"Varum\u00e4rkesidentitet","hero_media":334,"details":"<p><strong>Film<\/strong> Franzen &amp; Ljung<br><strong>Fotograf<\/strong> Franzen &amp; Ljung, Karin Wimark<\/p>","graphics":[349,352,345,356,360,346,358,350,359,361,357,355]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=410"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/355"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/357"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/361"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/359"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/350"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/358"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/346"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/360"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/356"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/345"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/352"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/343"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}