{"id":414,"date":"2025-10-28T14:56:14","date_gmt":"2025-10-28T14:56:14","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=414"},"modified":"2025-10-29T11:30:11","modified_gmt":"2025-10-29T11:30:11","slug":"volvo-lastvagnar-aero-lansering","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/volvo-lastvagnar-aero-lansering\/","title":{"rendered":"Volvo Lastvagnar \/ Aero Lansering"},"content":{"rendered":"<p><strong>Utmaning<br \/><\/strong>Lansera den nya Volvo Aero genom en digital avt\u00e4ckning p\u00e5 ett nytt och ov\u00e4ntat s\u00e4tt.<\/p> <p><strong>Insikt<br \/><\/strong><\/p> <p><strong><strong>Id\u00e9<br \/><\/strong><\/strong>Anv\u00e4nd bokst\u00e4verna i namnet Aero f\u00f6r att skapa uppm\u00e4rksamhet och engagemang online i lanseringen. Och avt\u00e4cka lastbilen p\u00e5 rekordtid \u2014 under en minut.<\/p> <p><strong><strong>Leverans<br \/><\/strong><\/strong><span lang=\"EN-US\">Kampanjen lanserades p\u00e5 Volvos kanaler tv\u00e5 veckor f\u00f6re avt\u00e4ckningen. Genom att sl\u00e4ppa en bokstav i taget skapade vi ett stort engagemang i kommentarsf\u00e4lten, d\u00e4r m\u00e4nniskor gissade betydelsen av varje bokstav.<\/span><\/p> <p class=\"MsoNormal\"><span lang=\"EN-US\">P\u00e5 lanseringsdagen avsl\u00f6jade filmen inte bara en lastbil utan en hel familj.<\/span><\/p> <p class=\"MsoNormal\"><span lang=\"EN-US\">Volvo Aero-sortimentet.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>UtmaningLansera den nya Volvo Aero genom en digital avt\u00e4ckning p\u00e5 ett nytt och ov\u00e4ntat s\u00e4tt. Insikt Id\u00e9Anv\u00e4nd bokst\u00e4verna i namnet\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-414","td_work","type-td_work","status-publish","hentry"],"acf":{"client":"Volvo Lastvagnar","case_title":"Volvo Aero Lansering","hero_media":197,"details":"<p><strong>CGI <\/strong>Snabba bilder<br><strong>Footage <\/strong>Stark<br><strong>Musikproducent och komposit\u00f6r <\/strong>Jonas Quant<\/p>","graphics":""},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=414"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}