{"id":415,"date":"2025-10-28T14:56:10","date_gmt":"2025-10-28T14:56:10","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=415"},"modified":"2025-10-29T11:27:08","modified_gmt":"2025-10-29T11:27:08","slug":"volvo-merchandise-julupplagan-2023","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/volvo-merchandise-julupplagan-2023\/","title":{"rendered":"Volvo Merchandise \/ Julutg\u00e5van 2023"},"content":{"rendered":"<p><strong>Uppdrag<br \/><\/strong>Skapa en unik och rolig kampanj f\u00f6r att fr\u00e4mja Volvo Merchandise och fira helgerna \u2013 kampanjen syftade till att n\u00e5 alla Volvo-anst\u00e4llda och deras familjer och v\u00e4nner.<\/p> <p><strong>Insikt<br \/><\/strong>Modesindustrin \u00e4r k\u00e4nd f\u00f6r att ha en specifik fotografisk stil \u2013 en look som ligger l\u00e5ngt ifr\u00e5n de flesta m\u00e4nniskors liv, men som \u00e4r intressant f\u00f6r m\u00e5nga. Genom att placera Volvos produkter i denna v\u00e4rld kunde vi \u00e4ndra uppfattningen och skapa uppm\u00e4rksamhet p\u00e5 ett nytt s\u00e4tt.<\/p> <p><strong>Id\u00e9<br \/><\/strong>Placera Volvo Merchandise i modev\u00e4rlden genom att skapa en kuraterad look som kallas f\u00f6r en &#8221;Edit&#8221;, med Volvos egna anst\u00e4llda som modeller.<\/p> <p>2023 \u00e5rs jul-&#8221;Edit&#8221;.<br \/>F\u00f6r Volvo. Av Volvo.<\/p> <p><strong>Leverans<br \/><\/strong>Kampanjen lanserades p\u00e5 Volvo Merchandises hemsida f\u00f6r alla europeiska l\u00e4nder, p\u00e5 sociala medier och LinkedIn. Vi riktade v\u00e5r m\u00e5lgrupp med en hj\u00e4ltepost, och v\u00e5ra modeller blev influerare inom Volvo-familjen.<\/p>","protected":false},"excerpt":{"rendered":"<p>UppdragSkapa en unik och rolig kampanj f\u00f6r att fr\u00e4mja Volvo Merchandise och fira helgerna \u2013 kampanjen syftade till att n\u00e5\u2026<\/p>\n","protected":false},"author":1,"featured_media":121,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-415","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Volvo Merchandise","case_title":"2023 \u00e5rs semesterutg\u00e5va","hero_media":116,"details":"<p><strong>Fotograf <\/strong>Stefan Snyman, Superstudio<\/p>","graphics":[116,117,118,119,120]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=415"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/120"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/119"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/118"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/117"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/121"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}