{"id":416,"date":"2025-10-28T14:56:06","date_gmt":"2025-10-28T14:56:06","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=416"},"modified":"2025-10-28T15:49:34","modified_gmt":"2025-10-28T15:49:34","slug":"semcon-visuell-identitet","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/semcon-visuell-identitet\/","title":{"rendered":"Semcon \/ Visuell Identitet"},"content":{"rendered":"<p><strong>Bakgrund<br \/><\/strong>Semcon \u00e4r ett techf\u00f6retag som handlar mindre om tekniken och mer om m\u00e4nniskorna. Enbart f\u00f6r att tekniken inte har n\u00e5got syfte i sig, det \u00e4r v\u00e4rdet den skapar som har betydelse.<\/p> <p><strong>Utmaning<br \/><\/strong>Omforma Semcon-varum\u00e4rket f\u00f6r att g\u00f6ra det b\u00e4ttre anpassat f\u00f6r framtiden och spegla Semcons k\u00e4rnv\u00e4rden.<\/p> <p><strong>Kreativt<br \/><\/strong>Tillv\u00e4gag\u00e5ngss\u00e4ttet var att identifiera och beh\u00e5lla det som redan fungerade. Samtidigt uppdatera varum\u00e4rkesidentiteten \u2013 fr\u00e4scha f\u00e4rger, typografi och grafiska element.<\/p> <p><strong>Leverans<br \/><\/strong>En komplett omvarum\u00e4rkning och omdesign av Semcon-varum\u00e4rket, skapande allt som beh\u00f6vdes, fr\u00e5n visitkort till marknadsf\u00f6ringsmaterial. I samarbete med webbyr\u00e5n Hoy fick \u00e4ven webbplatsen ett helt nytt utseende.<\/p> <p><strong>Resultat<br \/><\/strong>En ny och fr\u00e4sch visuell identitet som Semcons medarbetare tog till sig. Och en varum\u00e4rkesidentitet som bygger vidare p\u00e5 Semcons arv: M\u00e4nniskan f\u00f6rst, tekniken senare.<\/p> <p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>BakgrundSemcon \u00e4r ett techf\u00f6retag som handlar mindre om tekniken och mer om m\u00e4nniskorna. Enbart f\u00f6r att tekniken inte har n\u00e5got\u2026<\/p>\n","protected":false},"author":1,"featured_media":153,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"class_list":["post-416","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Semcon","case_title":"Visuell identitet","hero_media":112,"details":"<p><strong>Fotograf <\/strong>Johan Westerlind<br \/><strong>Webb <\/strong>Hoy<\/p>","graphics":[102,103,104,105,142,143,108,109,110,139,112,113,114]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=416"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/114"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/113"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/112"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/139"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/110"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/109"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/108"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/143"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/142"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/105"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/104"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/103"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/153"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}