{"id":420,"date":"2025-10-28T14:55:48","date_gmt":"2025-10-28T14:55:48","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=420"},"modified":"2025-10-29T11:30:53","modified_gmt":"2025-10-29T11:30:53","slug":"volvo-lastvagnar-kampanj-for-reservdelar","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/volvo-lastvagnar-kampanj-for-reservdelar\/","title":{"rendered":"Volvo Lastvagnar \/ Kampanj f\u00f6r reservdelar"},"content":{"rendered":"<p><strong>Utmaning<br \/><\/strong>Utveckla en global kampanj f\u00f6r att motivera det premiumprissatta priset p\u00e5 \u00e4kta Volvo-delar, f\u00f6rsvara mot konkurrens fr\u00e5n leverant\u00f6rer av varum\u00e4rkesfr\u00e4mmande produkter och st\u00f6dja \u00e5terf\u00f6rs\u00e4ljarens f\u00f6rs\u00e4ljning.<\/p> <p><strong>Kreativitet<br \/><\/strong>F\u00f6r att engagera kunderna inleddes kampanjen med fr\u00e5gan &#8221;Visste du att&#8230;&#8221; f\u00f6ljt av en \u00f6verraskande faktaruta om varje del relaterad till en nyckelf\u00f6rdel: kvalitet, s\u00e4kerhet eller drifttid. \u00d6gonblicksbildande bilder och ren design sammanf\u00f6rde allt till en sammanh\u00e5llen och unik visuell stil.<\/p> <p><strong>Leverans<br \/><\/strong>Kreativa koncept och ett komplett verktygsl\u00e5da med material f\u00f6r att n\u00e5 kunder p\u00e5 olika kontaktpunkter (foldrar, digitala informations tavlor och sociala medieinl\u00e4gg).<\/p> <p><strong>Resultat<br \/><\/strong>Kampanjen har f\u00e5tt f\u00e4ste p\u00e5 marknader runt om i v\u00e4rlden, engagerat kunder och &#8211; lika viktigt &#8211; motiverat \u00e5terf\u00f6rs\u00e4ljare. Som ett resultat har den ursprungliga eng\u00e5ngskampanjen nu blivit en serie.<\/p>","protected":false},"excerpt":{"rendered":"<p>UtmaningUtveckla en global kampanj f\u00f6r att motivera det premiumprissatta priset p\u00e5 \u00e4kta Volvo-delar, f\u00f6rsvara mot konkurrens fr\u00e5n leverant\u00f6rer av varum\u00e4rkesfr\u00e4mmande\u2026<\/p>\n","protected":false},"author":1,"featured_media":154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-420","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Volvo Lastvagnar","case_title":"Delkampanj","hero_media":74,"details":"","graphics":[74,75,76,77,78,79,80]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=420"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/80"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/79"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/78"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/77"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/76"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/75"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/74"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/154"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}