{"id":421,"date":"2025-10-28T14:55:43","date_gmt":"2025-10-28T14:55:43","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=421"},"modified":"2025-10-28T15:49:49","modified_gmt":"2025-10-28T15:49:49","slug":"swegon-omprofilering","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/swegon-omprofilering\/","title":{"rendered":"Swegon \/ Omvarum\u00e4rkning"},"content":{"rendered":"<p>Swegon \u00e4r en av Skandinaviens st\u00f6rsta akt\u00f6rer inom inomhusklimat. De \u00e4r nu p\u00e5 en resa av snabb tillv\u00e4xt, ut\u00f6kar sitt erbjudande och sin r\u00e4ckvidd. Nya f\u00f6rv\u00e4rv, marknader och anst\u00e4llda, en komplex ny varum\u00e4rkesstruktur och en alltmer diversifierad lista med kundintressenter har komplicerat saker f\u00f6r Swegon-varum\u00e4rket. F\u00f6r att motverka detta beh\u00f6vde Swegon ett starkt kommunikationskoncept som skulle f\u00e5 anst\u00e4llda att arbeta mot samma m\u00e5l, f\u00f6rhindra f\u00f6rvirring och s\u00e4kerst\u00e4lla en enhetlig varum\u00e4rkesupplevelse \u2013 allt samtidigt som de bef\u00e4ster sin position som ledare.<\/p> <p>Vi b\u00f6rjade med att hj\u00e4lpa Swegon att klarg\u00f6ra sin varum\u00e4rkesplattform, inklusive dess syfte och l\u00f6fte. Detta arbete blev den strategiska grunden f\u00f6r v\u00e5rt kreativa koncept: \u201dK\u00e4nn dig bra d\u00e4rinne\u201d, ett enkelt och sj\u00e4lvs\u00e4kert budskap som tydligt etablerar Swegon i centrum f\u00f6r inomhusklimatr\u00f6relsen. Leveranserna inkluderade ett nytt visuellt uttryck med grafik och en fotobibliotek, en varum\u00e4rkesbok, nya varum\u00e4rkesriktlinjer, en f\u00f6retagspresentation och en f\u00f6retagsbroschyr.<\/p>","protected":false},"excerpt":{"rendered":"<p>Swegon \u00e4r en av Skandinaviens st\u00f6rsta akt\u00f6rer inom inomhusklimat. De \u00e4r nu p\u00e5 en resa av snabb tillv\u00e4xt, ut\u00f6kar sitt\u2026<\/p>\n","protected":false},"author":1,"featured_media":69,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"class_list":["post-421","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Swegon","case_title":"Omnamning","hero_media":69,"details":"<p><strong>Fotograf<\/strong> Johan Westerlind<\/p>","graphics":[67,68,69,70,72]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=421"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/72"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/70"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/69"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/68"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/67"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}