{"id":422,"date":"2025-10-28T14:55:39","date_gmt":"2025-10-28T14:55:39","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=422"},"modified":"2025-10-29T11:31:14","modified_gmt":"2025-10-29T11:31:14","slug":"volvo-lastvagnar-produktlansering-volvo-fh-med-i-save","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/volvo-lastvagnar-produktlansering-volvo-fh-med-i-save\/","title":{"rendered":"Volvo Lastvagnar \/ Produktlansering Volvo FH med I-Save"},"content":{"rendered":"<p>F\u00f6r lanseringen av sin br\u00e4nsleeffektivaste lastbil n\u00e5gonsin syftade Volvo Lastvagnar till att positionera sig som marknadsledare inom br\u00e4nsleeffektivitet. V\u00e5r utmaning var att skapa ett kommunikationskoncept och paket som skulle sticka ut, \u00f6ka medvetenheten och v\u00e4cka intresse f\u00f6r varum\u00e4rket och erbjudandet.<\/p> <p>V\u00e5r l\u00f6sning, \u201dAtt spara br\u00e4nsle har aldrig k\u00e4nts s\u00e5 bra\u201d, var en dubbel attack riktad mot b\u00e5de hj\u00e4rta och hj\u00e4rna. Med lastbilsf\u00f6rare som hj\u00e4ltar i v\u00e5rt koncept dramatiserade vi gl\u00e4djen i att k\u00f6ra en Volvo FH, samtidigt som vi f\u00f6rmedlade budskapet om det h\u00e5rda v\u00e4rdet av br\u00e4nsleekonomi som alla flott\u00e4gare skulle uppskatta.<\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r lanseringen av sin br\u00e4nsleeffektivaste lastbil n\u00e5gonsin syftade Volvo Lastvagnar till att positionera sig som marknadsledare inom br\u00e4nsleeffektivitet. V\u00e5r utmaning\u2026<\/p>\n","protected":false},"author":1,"featured_media":59,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-422","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Volvo Lastvagnar","case_title":"Produktlansering Volvo FH med I-Save","hero_media":64,"details":"<p><strong>Regiss\u00f6r <\/strong>Oskar B\u00e5rd<br><strong>Produktionsbolag <\/strong>Hobby film<strong><br><\/strong><strong>Fotograf <\/strong>Marcel Pabst<\/p>","graphics":[59,60,61,62,63]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=422"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/63"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/62"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/61"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/60"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/59"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/59"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}