{"id":423,"date":"2025-10-28T14:55:35","date_gmt":"2025-10-28T14:55:35","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=423"},"modified":"2025-10-28T15:49:54","modified_gmt":"2025-10-28T15:49:54","slug":"swegon-varumarkesbok","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/swegon-varumarkesbok\/","title":{"rendered":"Swegon \/ Varum\u00e4rkesbok"},"content":{"rendered":"<p><strong>Utmaning<br \/><\/strong>Att introducera den nya Swegon-varum\u00e4rkesplattformen och kommunikationskonceptet till alla interna intressenter och maximera engagemanget.<\/p> <p><strong>Kreativitet<br \/><\/strong>F\u00f6r att lyckas beh\u00f6vde vi omvandla kundforskning, varum\u00e4rkesstrategi och marknadsf\u00f6ringsspr\u00e5k till kommunikation som skulle tala till alla Swegon-anst\u00e4llda, fr\u00e5n f\u00f6rs\u00e4ljningsavdelningen till fabriksgolvet.<\/p> <p><strong>Leverans<br \/><\/strong>En premiumvarum\u00e4rkesbok i perfekt linje med det premiumvarum\u00e4rke som Swegon \u00e4r. Sida f\u00f6r sida arbetade den inbjudande texten och bilderna tillsammans f\u00f6r att ber\u00e4tta f\u00f6retagets varum\u00e4rkesber\u00e4ttelse och f\u00f6rverkliga v\u00e5rt kreativa koncept, &#8221;k\u00e4nn dig bra inuti&#8221;.<\/p> <p><strong>Resultat<br \/><\/strong>Meddelandet har fungerat bra hos anst\u00e4llda och kunder \u00f6ver hela v\u00e4rlden, och &#8221;K\u00e4nn dig bra inuti&#8221; kan nu ses p\u00e5 allt fr\u00e5n webbplatser f\u00f6r Swegon-undervarum\u00e4rken till Swegons sponsorflaggor p\u00e5 v\u00e4rldens f\u00f6rsta mixade golfturnering.<\/p>","protected":false},"excerpt":{"rendered":"<p>UtmaningAtt introducera den nya Swegon-varum\u00e4rkesplattformen och kommunikationskonceptet till alla interna intressenter och maximera engagemanget. KreativitetF\u00f6r att lyckas beh\u00f6vde vi omvandla\u2026<\/p>\n","protected":false},"author":1,"featured_media":44,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"class_list":["post-423","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Swegon","case_title":"Varum\u00e4rkesbok","hero_media":52,"details":"<p><strong>Fotograf\u00a0<\/strong>Johan Westerlind<\/p>","graphics":[44,45,46,47,48,49,50,51,52,53,54,55,56,57]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=423"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/57"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/56"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/55"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/54"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/53"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/52"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/51"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/50"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/49"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/48"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/47"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/46"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/45"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/44"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/44"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}