{"id":425,"date":"2025-10-28T14:55:26","date_gmt":"2025-10-28T14:55:26","guid":{"rendered":"https:\/\/westagency.wp-04.thedock.space\/?post_type=td_work&#038;p=425"},"modified":"2025-10-29T11:32:35","modified_gmt":"2025-10-29T11:32:35","slug":"volvo-lastvagnar-volvo-connect","status":"publish","type":"td_work","link":"https:\/\/westagency.wp-04.thedock.space\/sv\/work\/volvo-lastvagnar-volvo-connect\/","title":{"rendered":"Volvo Lastvagnar \/ Volvo Connect"},"content":{"rendered":"<p><strong>Utmaning<br \/><\/strong>Skapa ett kommunikationskoncept och paket f\u00f6r lanseringen av Volvo Connect, den digitala gr\u00e4nssnittet f\u00f6r Volvo Trucks&#8217; flottledningstj\u00e4nster.<\/p> <p><strong>Kreativ<br \/><\/strong>V\u00e5rt koncept, &#8221;V\u00e4lkommen hem&#8221;, f\u00f6renklade erbjudandet f\u00f6r kunderna, vilket gjorde det b\u00e5de tilltalande och l\u00e4tt att f\u00f6rst\u00e5. \u00d6gonblickande f\u00e4rger och visuella effekter gav kampanjen ett unikt och minnesv\u00e4rt utseende.<\/p> <p><strong>Leverans<br \/><\/strong>V\u00e5rt kompletta paket f\u00f6r globala och lokala marknader inkluderade en konceptfilm, en f\u00f6rklarande film, en webbsida och reklammaterial f\u00f6r tryck och digitala kanaler.<\/p> <p><strong>Resultat<br \/><\/strong>Den ovanliga B2B-kampanjen gjorde succ\u00e9 p\u00e5 sociala medier, med h\u00f6g engagemang och drog tittare till produktsidan.<\/p>","protected":false},"excerpt":{"rendered":"<p>UtmaningSkapa ett kommunikationskoncept och paket f\u00f6r lanseringen av Volvo Connect, den digitala gr\u00e4nssnittet f\u00f6r Volvo Trucks&#8217; flottledningstj\u00e4nster. KreativV\u00e5rt koncept, &#8221;V\u00e4lkommen\u2026<\/p>\n","protected":false},"author":1,"featured_media":162,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-425","td_work","type-td_work","status-publish","has-post-thumbnail","hentry"],"acf":{"client":"Volvo Lastvagnar","case_title":"Volvo Connect","hero_media":163,"details":"<p><strong>Regiss\u00f6r<\/strong>\u00a0Joel \u00c4ngeby<br><strong>Produktionsbolag <\/strong>Parapix<br><strong>Fotograf<\/strong>\u00a0Marcel Pabst<\/p>","graphics":[31,32,33,34,35]},"_links":{"self":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/td_work"}],"about":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/types\/td_work"}],"author":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/comments?post=425"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/35"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/34"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/33"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/32"},{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/31"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/westagency.wp-04.thedock.space\/wp-json\/wp\/v2\/media?parent=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}